Product designs that are larger than life

Signal 2019, showcasing our products for legendary customer engagement

Twilio hosts an annual developer conference at the Moscone Center in San Francisco. In 2019, key stats were:

• SIGNAL 2019 hosted 4,000 attendees and 400 participants in the Superclass held on Monday.

• More than 6 million developers are now building on Twilio.

• Over 160,000 companies are using Twilio to build new ways to communicate with their customers.

• Twilio’s APIs are behind 750 billion human interactions. That’s 32,500 calls per minute and up to 13,000 peak SMS per second.

What’s unique about SIGNAL is that while it’s a developer conference for developers, it’s also about communications and legendary customer engagement. In 2019, we announced the acquisition of SendGrid, now adding Email API as a product, along with Twilio CLI, Twilio Conversations, Media Streams, Verified by Twilio, Flex Zendesk CTI, and Twilio Autopilot.

Keynote

In 2019, I was part of the Keynote presentation team led by Edmund Boey to build a massive presentation that spanned over 200 feet wide. The Keynote is the main event, as a livestreamed 1 hour long presentation where Twilio announced products, themes, and demos.

As a ultrawide screen (a 5:1 aspect ratio), the presentation needed bold bright colors to create a cinematic experience. We wanted to emphasize the length so we created horizontal motion to fill the space and created themes for each segment – conversations, positive vs negative communications, iot, building blocks, etc.