Approaching traditional wellness in a modern way

Wellness… a warm hug in a cup

Trad Bone Broth is a warm, earthy haven mixing centuries-old ingredients with modern presentation to traditionally make healing, organic, restorative bone broth.

I was inspired by Japanese paintings of snow monkeys and the organic warm greys & by Korean ingredients and theirrich warm reds, and the golden broth color.

We combined a strong calligraphic typography with a soft snow monkey, all set in a warm palette. We harken to the Japanese onsens with the golden bowl filled with steam.

Formulating a perfect menu

We got to work on building a menu together, which was loads of fun. We tested out lots of font sizes to keep it accessible, and continue the wellness vibe in all natural materials and soft colors inside the space.

Co-Founder Jonathan Kim and I testing out menu font sizing inside the restaurant

San Francisco welcomed Trad with open arms

It’s been incredibly humbling to feel loved by the community, and to continue serving them nutritious broth in a welcoming environment.